The aim of this class is to prepare and ready you to enter
graphic design world.
The model for this class will be a real world design studio setting,
with classmates acting as your colleagues and myself as the Design Director.
1) Fulfill the basic requirements for an entry level portfolio in the
area which you’d like to practice upon graduation
2) Participate in a collaborative, capstone design project for the “Public
3) Gain a fuller understanding of the industry you are about to enter
Project 1: Portfolio= 45% of final grade
Prepare a professional portfolio for the area of specialty you would
like to enter
Project 2: Personal Identity Packaging=10% of final grade
Design a memorable logo, letterhead, note card, envelope, business card,
leave behind and resume that will attain entry to the career to which
Project 3: Group Capstone Project= 25%
You will work on a collaborative, capstone group project for inclusion
in your final portfolio (as this is where the industry is heading, given
the increasingly complex technological world we live in.)
These projects are to be content-driven. They are meant to examine and
investigate your personal and professional role as a designer; to look
into your social, professional and artistic responsibility as a citizen
in civil society i.e. cultural, ecological, political, spiritual, economic,
Project Managers will be appointed or nominated for each group. Other
assignments will be determined first on a VOLUNTEER, then on an ASSIGNED
basis, dependent on interest, ability, need, etc.
Ongoing: Readings, writings, presentations and discussions= 20% of final
The goal is to apprehend the fundamental practices of being a professional,
You will work in groups on leading discussions during the semester.
1. “Becoming a Graphic Designer”, Heller & Fernandes,
2. “Professional Practices in Graphic Design”, Crawford,
Allworth Press, 1998.
Foreword VI, President's Prologue vii, Introduction xi, Chapter 1- Professional
Relationships, p1- 10
3. “Citizen Designer” Heller and Vienne, Alworth, 2003
Introduction- Heller, Good Citizenship-McCoy